Thursday, March 26, 2026 The vast majority of our behavior is driven by habits. The same applies to our modes of transportation. Once a habit is established, such as commuting to work by car every day, it becomes very difficult to break. Even if it may not be the best option given the traffic congestion on our roads. Habits are persistent. To change mobility behavior, it is therefore not enough to simply inform employees or offer them an allowance for using a bicycle: it requ